Product Lifecycle Operations Reference Model

The Product Lifecycle Operations Reference (PLCOR) model is a process framework in SCOR structure linking product lifecycle processes from the first idea to broad adoption in the mass market, performance metrics and practices into a unified structure. This framework is being piloted and further developed.

Level 1 Processes included in PLCOR:

• Plan
• Ideate
• Develop
• Launch
• Revise
• Enable

Level 1 Metrics included in PLCOR:

• Perfect product launch
• Customer satisfaction achievement
• Product (or brand) loyalty
• Time to tipping point
• Time to volume
• Time to market
• Product portfolio value at risk
• Upside product launch flexibility
• Upside product launch adaptability
• Product management cost
• Product ROI

 

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